Yvon Chouinard

A trailblazer in sustainable business, Chouinard turned his passion for the outdoors into Patagonia, a brand synonymous with environmental activism and high-quality gear. His commitment to eco-friendly practices and corporate responsibility has set a new standard in the industry, inspiring businesses to harmonize profit with planet. Chouinard's legacy is not just in the products his company creates, but in the global movement he's inspired towards a more sustainable future.

Yvon Chouinard-2.jpg
Yvon Chouinard-3.png

  • How you climb a mountain is more important than reaching the top.

    — Yvon Chouinard

  • If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, "This sucks. I'm going to do my own thing.

    — Yvon Couinard

  • There's no difference between a pessimist who says, 'It's all over, don't bother trying to do anything, forget about voting, it won't make a difference,' and an optimist who says, 'Relax, everything is going to turn out fine.' Either way the results are the same. Nothing gets done.

    — Yvon Couinard

  • Doing risk sport had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you’re right on the edge, but you don’t go over.

    — Yvon Chouinard

  • Identify the goal and then forget about it and concentrate on the process.

    — Yvon Chouinard

Previous

Serena Williams