David Ogilvy

David Ogilvy stands as a colossus in the realm of advertising, his name synonymous with the transformative power of marketing and branding. Known as the "Father of Advertising," Ogilvy's innovative techniques and captivating campaigns revolutionised the industry, setting new standards for creativity and effectiveness. His philosophy, emphasising the importance of research, respect for the consumer, and the crafting of clear, persuasive messages, shaped modern advertising. As the founder of Ogilvy & Mather, he turned his agency into a global powerhouse, known for its imaginative and iconic campaigns that not only sold products but also became part of popular culture. Ogilvy's legacy endures in his timeless writings and principles, which continue to inspire and guide marketers and creatives around the world. In every aspect, David Ogilvy remains an enduring beacon of brilliance in the world of advertising.

David Ogilvy-3.png
David Ogilvy-2.jpg

  • Write the way you talk. Naturally.

    — David Ogilvy

  • Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand.

    — David Ogilvy

  • Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing.

    — David Ogilvy

  • I always tell prospective clients about the chinks in the armour. I have noticed that when an antique dealer draws my attention to flaws in a piece of furniture, he wins my confidence.

    — David Ogilvy

  • Encourage innovation. Change is our lifeblood, stagnation our death knell.

    — David Ogilvy

Learn timeless lessons from David Ogilvy.

Previous

David Goggins
Next

Ed Thorp